Change is the order of life

Is change the order of life? Is change the cake or the icing? I have changed the title of this site a bit and altered some of the ‘about’ context to paint a better picture of what I am doing here. I began with an idea to write a multimedia book using Apple’s ‘Pages’ word processor. Why this WP?  Well, it easily allows an artist in words to insert videos, different fonts, pictures, drawings by simply dragging and dropping. I found too, that if a video were inserted in a page, when the reader came to that page it would automatically start to play. This was a few  years ago. At the same time, I found that only those with ‘Pages’ could experience this multimedia effect.

I joined several Linkedin eBooks groups where I found that making this ability universal was for the future and to be found in the mysterious HTML5.  So, I kept my eye on developments and continued to write using Pages in preparation for that future dawn.

Steve Jobs died in 2011. Bear with me!  This will fit the above thoughts! I have just finished watching the  movie, Steve Jobs: the Man in the Machine. This was pretty much an attack on  his character. I am not saying it was inaccurate, but only that the movie was not balanced. The balance that was either ignored or pushed off to the side, was the primary difference between Apple and any competitor. Steve Jobs always insisted that Apple products be beautiful. Outside the automobile industry, gadgets, devices and so on have usually had a utilitarian feel. They were paint by numbers. Apple devices – and not just the devices – even the power supply equipment and the packagings are original works of art. This is directly because of Steve Jobs. It is sometimes forgotten too, that he is the impulse behind having a multitude of fonts for text. Too bad WordPress doesn’t allow me to change fonts!

Apparently, the last product of Apple that Steve Jobs personally pushed was iBooks Author. At last, I could write multimedia without having literally millions to spend on programmers, designers, and so on. I am ramping up my main work in this format because rumours float around that Apple has lost its mojo and will not support iBooks Author much longer. If and when that happens, my painting with words will die. I pray the rumours are false, but there have been no updates since 2015.

Back to good change:  I received some good advice on a professional author’s Facebook group about marketing. I was having trouble deciding how to market my work when I have such a common name. Searches for ‘Edward Smith’ turn up pages and pages on the Captain of the Titanic. I was told I needed to emphasize my word painting and to stick the word ‘author’ after my name on everything I post or write. I don’t like the word ‘author’ as it seems pretentious for me anyway. I am just a writer. Nothing special. So I changed the title of the blog and added in a subscript, “I paint with words’.

Here goes!  (and here is text in a favourite font of mine: chalkdusteruntitled


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